Cadillac New Softer Styling for Europe
Published Monday, 14 March, 2011 by Blog Admin. Categories: News.
It's not an easy feat for an American luxury car to crack the premium car market in Europe. There's one, however, that's bound and determined to succeed.
For the third time in 15 years Cadillac is trying to jump-start their sales in Europe. "The only thing you can do is try and try again with Cadillac in Europe," says Dan Akerson, GM, CEO.
To give the European audience a taste of the new, softer styling direction Cadillac believes will better appeal to buyers across the pond, the luxury automaker rolled out the front-drive XTS sedan concept at…