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It's hard to deny that Cadillac has been working very hard to appeal to a younger audience lately. After all, have you seen the all-new Cadillac ATS? When it debuted in Detroit in January, the engineers at Cadillac didn't sugarcoat their mission at all. In fact, they made it very clear that their ATS arrows are pointed directly at the heart of luxury sedans: the 3 series. And, it may have taken them...

Most viewed Super Bowl ad? Nope, not the one with the baby and a bag of Doritos. And no, it's not a commercial for beer. Or vodka. Or even a truck. It's Cadillac's "Green Hell," featuring the 2013 Cadillac ATS.

Because, no surprise here, the most watched part of the game was near the end, when the ad for the new ATS aired. So maybe the automaker purchased a prime advertising spot...

According to Bill Visnic, senior editor at Edmunds AutoObserver, "Cadillac needs to be in the [small car] segment, and it needs to be a player in the high-output, high-fuel-efficiency four-cylinder engines the ATS will use." ¹

The automaker is addressing cries for a smaller, more fuel efficient model, while still providing the luxury  their fans have always counted on with these American-made vehicles.

Cadillac has introduced two new highly anticipated cars for the 2012 season: a smaller Cadillac ATS sedan and a larger XTS. The ATS will be sportier than its CTS companion, and is also  planned as a replacement…