If you've ever spoken with a new Cadillac owner, you've probably noticed they're more enthusiastic about their vehicle than most. If you own a new Cadillac, you know firsthand the affinity we're talking about. The point being: passion for the Cadillac brand is burning strong. In fact, Kelley Blue Book's "Brand Image Awards" show consumer perception of Cadillac is extremely high. Of the 10 different "Brand Image Awards" presented this past year, Cadillac earned three.
For models such as the 2011 Cadillac Escalade, Cadillac SRX crossover and Cadillac CTS, the American luxury automaker is honored with the "2011 Best Exterior Design Brand" title. For evolving to a bolder, sportier personality, while maintaining plush levels of comfort in each and every new Cadillac in its lineup, the brand is credited as "2011 Best Comfort Brand". And for the painstaking attention to detail Cadillac pays to every accent and feature, as well as their use of premium materials, they're lauded as "2011 Best Interior Design Brand".
On Cadillac's deft interior design, Kelley Blue Book says, "One of three wins for the brand this year, Cadillac's interior design award is a complement to its award for comfort. Rich in wood, leather, with classic details like double French stitching and modern touches like LCD graphics, Cadillac interiors deliver balance and comfort, quality and performance that's in perfect harmony with the brand as a whole."1
We would like to note that just two other luxury automakers were awarded "Brand Image Awards" from Kelley Blue Book in 2011. Even more exciting - Cadillac earned more than either of its rivals. Contact Vaden Cadillac Brunswick today to learn more about the Cadillac lineup, or visit us in person at 121 Altama Connector in Brunswick, GA. We're happy to share complete specs, compare models and arrange test drives.
Source: 1 http://www.kbb.com/car-news/all-the-latest/2011-brand-image-awards/